What are the types of Amazon ads?
Website: https://adsensemediagroup.com/
Sponsored Product Ads are a pay-per-click (PPC) advertising solution that promotes one product.
With Sponsored Product Ads, your business can manually or automatically target keywords relevant to your target shopper. If you utilize automatic keyword targeting, Amazon determines and targets the most relevant keywords for your products.
Like other PPC advertising options, you only pay for your Sponsored Product Ads when a shopper clicks on them. However, Amazon provides your business with maximum control over your advertising budget and bids for keywords with that feature.
Amazon Posts
Amazon Posts is a newer ad product offered only to sellers that register their brands. Amazon Posts is similar to short blog posts or social media content. It’s meant to be a platform for brands to communicate and inform customers about products. A company can upload posts as often as it pleases. Still, Amazon recommends posting as often as a social media page or onsite blog would post. For most companies, this may mean posting once a day, but it may mean posting just a few times a week for others.
The content should be product-centered, and it should aim to inform and aid customers in finding the right products to purchase. These ads appear in carousels of other posts of related products and on development and store pages.
